SMALAND ES
Technology provider Cali, Colombia · 2026
Business messaging

We build and run the messaging agents other businesses rely on.

We integrate the WhatsApp Business Platform and Instagram messaging into each client's business: AI-assisted conversations, a shared inbox for their team, a link to their CRM, and real measurement of the ads driving those conversations.

2025incorporated in Colombia · tax ID 901.918.761-6
24/7automated coverage on client channels
ES · ENlanguages the agents work in
10documented case studies
01

What we do

We are the technical team behind messaging for businesses without an in-house software team: clinics, retailers, healthcare providers and professional services.

Channel

WhatsApp Business Platform integration

Number registration on Cloud API, signed webhooks, templates, the 24-hour window and delivery receipts. Each client keeps their own WhatsApp Business Account inside their own Meta portfolio.

Agent

AI conversational agents

They read text, photos, voice notes and documents, follow the client's sales playbook, detect when a conversation is over and hand the thread back to a human when needed.

Team

Shared inbox

Every conversation is mirrored into an inbox where the client's team replies, tags and takes over. An agent replying automatically silences the bot.

Measurement

Ad attribution

Click-to-WhatsApp ads are closed with server-side events through the Conversions API, so campaigns learn from real bookings and sales instead of conversations started.

Data

Automation and apps

Processes that query official sources, consolidate information and feed dashboards; plus web apps and PWAs when a chat is not enough.

Security

Security as a standard

Verified signatures on every webhook, secrets out of the code, per-client isolation, least privilege on tokens and an audit trail of what the system does.

02

How we work

We operate on our clients' own accounts, with their consent and the consent of the people who message them. These four rules are not negotiable per project.

  • The client keeps their own accounts. We work inside the client's Meta portfolio and on their own WhatsApp Business Account. We come in as the technical provider with the minimum permissions, and access can be revoked whenever the client wants.
  • Consent before the first message. We only talk to people who messaged the business first or clicked an ad to message it. We never buy lists and never send cold messages.
  • The agent identifies itself and steps aside. People know they are talking to the business. If someone asks for a human, or a team member joins the thread, the agent stops replying.
  • Minimal, deletable data. We store what the conversation needs. Anyone can ask for their data to be deleted, and a client can request deletion of everything when the contract ends.
What that means for a platform

If a client leaves, they take their WhatsApp Business Account, their history and their data with them, and our access is switched off the same day. We do not retain anyone by owning their channel.

03

Live work

Systems handling real conversations today. The engineering detail behind these and other projects is documented in the portfolio.

Cosmetic dentistry · Tampa, Florida

Quotes, shows the treatment and books

Answers in Spanish and English, knows which ad each person came from, sends the video for the treatment they asked about, requests the assessment photo and books. When a human joins the thread, the agent goes quiet. Every booking is reported to Meta, so ad delivery optimizes for patients instead of messages.

smileforeverdesigns.com →
WhatsApp Cloud APIDurable ObjectsGeminiMeta CAPI
Occupational health · Cali, Colombia

Sells and logs everything in the CRM

Replies, qualifies and books medical exams; mirrors every conversation into the CRM with its stage, and follows up the next day with whoever went silent mid-way, with full thread context and without paid templates.

WhatsApp Cloud APIKommo CRMCloudflare WorkersMeta CAPI
Fashion retail · Colombia

Handles photos and audio after hours

Understands photos of a post, voice notes and documents; knows which photo the customer is replying to, checks the live catalog and builds the order. Most messages arrive at night and on holidays, exactly when nobody is around.

WhatsApp Cloud APIShopify Admin APIGemini

Ten case studies at iosum.ai →

04

The company

A simplified stock company incorporated in Colombia and registered with the tax authority (DIAN) and the Cali Chamber of Commerce.

Legal nameSMALAND COMPANIE S.A.S.
NIT901.918.761-6
Registered addressCra. 115 A # 16-200, Cali, Valle del Cauca, Colombia
Legal representativeJuan Sebastián Morales Jurado
Incorporated14 de febrero de 2025
Contactinfo@smalandcompanie.com · +57 316 278 9884
Websitesmalandcompanie.com